Being aware of the importance of a correct musical atmosphere in your store or business may seem like a minor issue, but it is not at all. It is an aspect that is greatly neglected due to day-to-day dynamics and has more consequences than it seems on sales. Just to cite an example, according to studies Without going any further, a few days ago I entered a tea shop and they were playing Latin music at a slightly high volume and through YouTube. The image given by a place whose value proposition is products of Arab culture and in a relaxed atmosphere did not match at all with the type of setting. Not to mention the medium through which it was played, with its corresponding advertisements before starting almost every song.
Therefore, the first thing to be aware of is awareness of the importance of the musical setting and the negative consequences it has on the income statement. And once this error has been overcome, from Grupo Motiva we give you 5 tips to reach the minds of your customers in the most effective way possible through the music of your establishment:
1 Take care of the customer experience
this is a maxim in a retail environment. For years we have seen the strong will of brands to offer unforgettable experiences at their points of sale. Because it is proven that in an overstimulated world, the only way to stand out is by provoking emotions to occupy a place in the consumer's mind, regardless of when they buy your products. Branding (more than marketing) is the primary objective today. And in that customer experience in which it is going to occur, there is the visual, auditory, olfactory, and tactile.
2. Align the rhythm with your business model
are aware of the importance of the auditory part of your business, it is time to align its rhythm with the client's mood. If your business is a supermarket or a fast food restaurant, it is very likely that a fast pace that speeds up the pace of customers and allows for greater turnover is better suited. As always, the key to assessing the need for greater or lesser turnover is the cost structure of your company (or establishment) together with the analysis of the average ticket. And don't forget your employees. They are the ambassadors of your brand, the visible and human face that will establish a bridge between the values of your brand and the characteristics of your client and, therefore, they must share the musical DNA of your clients.
3. Watch the volume
This is a delicate topic. Volume can be decisive in whether a customer stays or leaves your business. A very high volume interferes with conversations and even with thinking when evaluating the products on a shelf or when tasting a dish and, although there are environments in which it can work, such as bars and pubs, in In general, it should not be abused, especially with certain musical styles. An adequate volume is a volume that at least allows two people to have a conversation at a low voice volume.
4. Schedule music by time slots
this aspect can only be carried out automatically when you have a professional background music. Each moment of the day has its rhythm, its mood. It is not the same to set the scene musically at 9 in the morning as at 9 at night. The energy and mood of customers and workers is not the same and the music must be adapted to continue transmitting the values of your brand without negatively affecting their desire to stay in your establishment of the former or the performance of the latter.
4 Distribute the sound well throughout the establishment
this is related to the issue of volume. It is very important that the sound because, if not done, large differences in volume occur depending on where we are located. This occurs because in order for the sound to reach all corners of it, we are forced to increase the volume, causing this problem. Therefore, the solution is to properly distribute the speakers in the space and thus we will be able to homogenize the sound level in your establishment.
